Project: Becontree Avenue, Dagenham

Executive Summary

PLMD Group is a Full Service Property Investment Firm. With more than 15 completed projects and 10+ years experience and extensive knowledge of local land development regulations, PLMD has developed a proven track record of residential-led property development on the outskirts of London.  They are offering the crowd an income investment opportunity to potentially benefit from a rental share of the completed development, Becontree Avenue, Dagenham. 

Becontree Avenue sits well within PLMD Group's modus operandi and offers fully refurbished units, both commercial and residential, in an up and coming area, providing good rental yields and potential return on investment. 

Project Details

Becontree Avenue, Dagenham is a high quality development comprising a 3-storey new build, mixed-use development incorporating a commercial unit.

The commercial unit sits across the Ground floor, with the nine self-contained apartments from Ground to 2nd floor. Extending to a total net saleable area of 5,710ft, the flats benefit from individual off-street parking spaces, roof garden and solar panels.  The development was completed in December 2020 and is currently fully rented.

Project Location

In the heart of London Borough of Barking and Dagenham, the development has a prominent position on Becontree Avenue in Chadwell Heath.

The area is filled with residential and commercial use properties, with many shops and amenities nearby. The nearest station is Chadwell Heath which is located around 0.6 miles (circa 10 mins walk) to the north of the site, offering Crossrail/Elizabeth Line services into Central London.

Currently, journey times to Liverpool Street are circa 27 minutes, although this will be reduced to circa 23 minutes (with Bond Street accessible in 31 minutes).

Investment & Exit

The project is offering the Crowd Investors a projected 24% over 24 months or 12% annual projected return on their initial investment.

12% per annum on the £200,000 equity investment is £24,000 and this figure is 54% of the projected rental income, which is estimated to be £44,672 per annum. Therefore, Investors will receive a projected 12% ROI or 54% rental income profit share.

By way of Exit:
  • PLMD Group would revalue the development and request further borrowing from the lender and benefit from capital appreciation.
  • The units in this development or another development to be sold individually to pay back investors.
  • The raising of additional finance on PLMD Group existing portfolio of properties.
One or more of these exits may be used in combination and may or may not be actioned in the order listed above, to achieve the aim of paying back the investors.

Investment in property related assets puts your capital at risk and returns are not guaranteed.



The equity raise will go into the pot of funds being used to cover acquisition and development costs for the pipeline of projects undertaken by the group.

Investment in property related assets puts your capital at risk and returns are not guaranteed. 

Ajay Kapur

Founder and Managing Director
As an experienced property developer and project manager with a specific focus on urban regeneration, Ajay has been responsible for a series of redevelopment schemes in strategic locations in the outskirt of London.

Specialising in residential development, Ajay has a proven track record of delivering high quality developments in locations with increasing economic growth, investment and regeneration. Through his extensive connections and wider partnerships, he has become a specialist in sourcing strategic development opportunities, and delivering quality construction programs.

Prior to founding PLMD Group Ajay has worked more than decade in various Asset Management Organisation namely Morgan Stanley, JP Morgan, UBS, Bank Of America Meryl Lynch (BAML).

Leina Kacimi

Funding Specialist
Leina is the funding specialist at PLMD Group, she is responsible for the management of finance at PLMD group focusing on developing a financial strategy and deliver financial goals of the business.

Leina has a double MSc in Finance and Investment and has been at PLMD Group for 2 years. She assisted in the execution of a multitude of successful fundraising and capital transactions, she has experience in the direct investment world of property and she also help raising funds through a large network of introducers across the UK.

Jasdeep Kaur

Project Manager
Graduated in IT First Class Honours with five years of experience in Project Management and Real Estate Management.

Jasdeep has delivered up to £4 million worth of residential projects by producing and running large project plans from start to completion and managing a team to ensure projects are progressing efficiently.

As an IT graduate, Jasdeep assists with IT Management and has developed several websites for the company which she manages via cPanel Hosting.