Equity crowdfunding is the process whereby individuals or the "crowd" invest in an unlisted company (a company that is not listed on a stock market) in exchange for shares in that company.

Equity crowdfunding is a great way to match companies who need funding with individuals who wish to invest. Investors become shareholders and have partial ownership of a company. Individuals get a share in the future success of a company they believe in. Don’t invest unless you’re prepared to lose all the money you invest. If the business you invest in fails, you are likely to lose 100% of the money you invested.

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